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    Date submitted
  • 20-Oct-2018



Our team intends to develop a series of wearable intelligent sensors that assist visitors touring in rural destinations. With our B2B2C business model, we aim to work with local government, developers and travel agency, helping them to know where people’s interests are and to make a better plan for the local tourism industry. Equipping with GPS information, health monitoring function, IOT control,voice control, the device would orient visitors in the rural areas, with a good staying experience and an extra promise of safety. With user agreements, the device would collect human flow data, which would establish a dynamic database that reflects where tourists want to go and what kind of service they need while touring. According to this feedback, decision makers could improve facilities for tourism and organize the local business in order to grow the industry, and, in turn, provide a better quality of services for visitors.


Additional Questions

Who is your customer?

Rural Tourists Developers for Rural Tourism and Properties Local governments

What problem does this idea/product solve or what market need does it serve?

With increasing spending power, Chinese people love to stay in somewhere else for vacation. Traveling to rural villages with rich histories and opportunities to immerse in nature is a popular choice for families in urban places. Real estate companies in China also recognize this as a huge business opportunity, starting to work with specialty village and invest on tourism-emphasized development. However, current physical conditions in many tourism-oriented villages are not that ideal to expend the market to meet the trend. Lack a thoughtful landscape planning, many towns consist of multiple weaknesses that might stumble the industry, including chaotic sightseeing routes, disconnected attractions and under-maintained spots. All of these would lead to bad touristic experience, while local business who is relying on tourists could not sustain. The developers focusing on tourism in those villages need to know the interests directly from visitors through a large volume of quantitative and qualitative feedback. Lacking a thoughtful planning, tourism-oriented villages have weaknesses that stumble the industry, including chaotic sightseeing routes, disconnected attractions and under-maintained spots. Bad visiting experience could not sustain the local businesses relied on tourists and the declining villages. They need to know the consumer interests directly from visitors for re-organization.

What attributes will make this idea/product successful? Why do you believe that those features will create success?

Our product efficiently collect huge real-time touring data from users, which could be used in human-centered business/management value analysis

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

Studied in Architecture, Landscape Architecture, and City Planning, our team is skilled in bringing quantitative and qualitative criteria into the project, as well as working on prototyping. We regard human experience as an important factor in product development. Ruichen, one of our team member, has experienced innovation workshops with a focus on regional revitalization in Japan. We consider it also possible to stir similar kinds of placemaking in China. Our objective is to provide a product that not only reflects the needs of tourists also exerts an economic boost to Chinese rural villages. Our team members all come from China. Two of us have studied at top Chinese Universities. Besides we have been traveling around the country. Thus, we are familiar with the tourism industry and the Chinese market locally and academically. Besides, with connections, we already have a plan for approaching a specific firm for cooperation.