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    Date submitted
  • 20-Oct-2016

The Finer Things

Abstract

Crocheting and knitting apparel in a myriad of colors, sizes and styles such as bikinis, monokinis, gloves, hats, scarfs, infinity scarves, bralettes/crops, blankets and more.

Additional Questions

Who is your customer?

The average customer who wants to buy clothes such as hats, scarves and crop tops. This could range from adults looking for weather clothes to college students looking for new fashionable swimsuits.

What problem does this idea/product solve or what market need does it serve?

This solves the constant lack of handmade clothing and the consumer market as well as addresses the issues of mental health and acts to combat stigma.

What attributes will make this idea/product successful? Why do you believe that those features will create success?

It is for a good cause and promotes a positive message. I firmly believe people still believe in helping those with good intentions. In addition, this company encourages originality and creativity which one looks for in clothing.

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

This company directly aims to help youth dealing with mental health and is formulated to create methods for coping and overcoming ones mental health condition. Through the ideals of creativity and productivity, we will refute the popular beliefs of those with mental illnesses being incapable and unfruitful to society.