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    Date submitted
  • 09-Sep-2017



Many entrepreneurs in Ghana, Togo, Benin and Burkina Faso lack the infrastructure to properly package, label, store and track their goods in world commerce. For example, a woman who produces smoked fish in Benin is often hampered lack of storage, improper packaging and untimely scheduling that causes her to lose some of her shipment. Though there are existing airlines such as Air India, Ethiopian Airlines or Air France that can deliver her goods from Togo/Benin to many destinations in the world, the other components of an efficient supply chain system are lacking.

In those circumstances, a cargo operation equipped with connections to Customs and with cold and dry storage units and with a crating and packaging station could help reduce some of her losses.

Additional Questions

Who is your customer?

Small enterprises in West Africa

What problem does this idea/product solve or what market need does it serve?

The proposed enhanced infrastructure will improve the supply chain of products from West Africa. It will document the source of products and make that data available for improvements in production. The infrastructure will also increase sales because it will speed and insure a timely delivery of products from West Africa to the world market.

What attributes will make this idea/product successful? Why do you believe that those features will create success?

The infrastructure will be successful because there is a high demand for it in West Africa. Produce are wasted on the fields for lack of collection systems; products are trashed at destination for improper packaging; products are trashed in West Africa due to improper storage after missed shipment. There is a need for cold and dry storage space and air tight packaging for products originating from West Africa.

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

My team has knowledge of the networks of producers in that area. My team can motivate the customers and get them to seek our services. The added value that our investments will bring to our customers products will entice them to seek our services.