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    Date submitted
  • 13-May-2017

Agriturismo Aotearoa Pvt Ltd


Agriturismo (Agriculture and tourism farm stay) from Italy in Firenze province with focus on sustainability business and local economy for New Zealand. It is a cluster business (holistic idea) with mix of industry like agriculture, tourism, culinary, hospitality and other farm and event operations. It prospects are startups and existing farmers who would like to expand its secondary businesses. The crucial part of the business is location and natural resources based land fertility (E.g. rivers for water and mountains for wild plants).

Additional Questions

Who is your customer?

This business caters for people who would like to have experience farm lifestyle and at the same time on vacation like couples, families, corporate and travelers. It is a large market in tourism demand especially for accommodation so as new and unforgettable experiences in New Zealand.

What problem does this idea/product solve or what market need does it serve?

The reason is sustainability on educating individuals how important sourcing ingredients from natural farm stay with a healthy lifestyle and activities nearby the farm stay with unique attractions so as scenery. This concept I gain from experience staying in several farm stay in Firenze region, Italy. There are competitors in New Zealand market like Black Barn Vineyards (Hawkes Bay) and Silver Peaks Lodge (Dunedin) which owns certain agriculture activities.

What attributes will make this idea/product successful? Why do you believe that those features will create success?

There is potential to partner with other farmers, tourism, private investors, government and other related parties to form a shared economy and sustainability business cater to local economy of New Zealand. Priority is scenery and natural surrounding so as resources in order to run the operations which have less environmental impacts.Other special events can be done like weddings, corporate retreat, banquets anniversary, and seasonal holidays purpose.

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

The job is to run the agriculture, tourism, culinary, hospitality and other farm and event operations including marketing aspects on travel and leisure related purpose. Innovation plans will be executed in certain level depending on how the land is utilized. The recruitment process will be partnering with different people where certain expertise are required to run the business operations. The expertise which had in me is tour and hospitality operations and farm stay experiences of Italy, Japan, Australia and New Zealand. The engineering constructions, land sourcing, agriculture and culinary experts needs to be source within New Zealand and certain countries like Japan and Italy. The resources that I have are technical skills in business/market operations so as tourism by providing a business plan so as collecting networks for certain skills. Resources that I need are funding and partnerships with stakeholders (farmers, education, culinary and hospitality, agricultural institutes and expertise, etc.) including government bodies to build up relationships into supporting sustainability business.