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    Date submitted
  • 28-Sep-2017

GoSpot

Abstract

GoSpot is the first water spot repellent designed for use on action sport cameras or professional camera housings, regardless of your location. Whether it be on the beach, out in the rain, or far in the ocean, our solution, that uses proprietary nano technology, keeps the lens clear so you can focus on capturing that perfect moment.

Video

Original Vimeo URL: Open

Introduction Video

Additional Questions

Who is your customer?

Our target market are users of ages 15-35 that live within a 30 mile radius of some body of water. This age group are the most active on social media and are more likely to share their captured GoSpot content. The camera industry as a whole is worth roughly 20 billion dollars. Right now our team is mostly targeting action sports cameras which make up about roughly 10 percent of that market or 2 billion. In 2016, 7 million actions sports cameras were sold. It is our goal by the end of our first year of sales to attain 0.1 percent of the action sports cameras sold last year, which would equal $105,000. By our 2nd full year of sales, we are looking to reach .5 percent of the action camera market as well as having 50% of our customers reorder GoSpot. With these estimates, we are looking at $787,500 by our second full year.

What problem does this idea/product solve or what market need does it serve?

Water spots are circular blurs that appear on your camera lens when it is splashed with any water. The problem is extremely common in GoPros and professional camera housings. Because of the acrylic and glass surfaces of these cameras, water spots are a common problem. These little blurs completely destroy videos. It's impossible to use a picture or video where you can't see your own face. But a description doesn't do the problem justice, you must see a picture. (Pictured in Profile)

What attributes will make this idea/product successful? Why do you believe that those features will create success?

GoSpot is the first water repellent designed for safe use on camera housings. All other water repellents are NOT designed for cameras, nor their highly sensitive glass. In addition to being sold in stores and online, GoSpot will utilize a brand ambassador program, where we all select key social media photographers and videographers and provide them with a unique discount code to provide their followers. At the end of each month, we will track each code to see which influencer brought in what sale and then provide them with a commission via PayPal. This will keep the Influencer incentivized to continually keep posting about GoSpot. We have already received support from influences like DevinSuperTramp, the most renowned action sports videographer, and Jeremiah Davis, the Chainsmokers videographer.

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

The hydrophilic solution is what is key. All water repellants on the market are hydrophobic. Hydrophobic materials don't work on camera lens, because of their chemical properties (budding, destructive properties). We are currently working on patenting hydroPHILIC solution to repel water spots on camera. Outside of the legal side of GoSpot, we are building a community of supporters, and of users. What has made us special is timing. We are the very first company to tackle the water spot problem. We have the edge, and timing is on our side. Our so called competitors, arguably not competitors because they don’t repel waters from the extremely complicated coatings of camera housings, are doing exactly that, not focusing on the camera industry. When it comes to user’s cameras, people want the best, and that is why we created GoSpot. A solution that is not only effective on cameras, but also safe.