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    Date submitted
  • 25-Sep-2017

TSIRO, Healthy Salt Malagasy


TSIRO, is a healthy gem salt suitable for anyone with hypertension and fighting against cardiovascular disease


Additional Questions

Who is your customer?

Our offer is aimed at all consumers but our primary targets are people who suffer from hypertension but want to stay in shape while using salt for healthy diet

What problem does this idea/product solve or what market need does it serve?

It help people to prevent cardiovascular disease by using TSIRO, Malagasy gem salt. Many research claims the adverse consequences of hypertension. It has become a scourge to a certain age to suffer from this disease. People who are affected are obliged to stop the consumption of sea salt in their meals to stay in shape. However, our wish is to solve this problem with a product with high healthy value in order to contribute to the health of all.

What attributes will make this idea/product successful? Why do you believe that those features will create success?

According to the market research we carried out, the customer's expectation is to be able to consume salty dishes without the risk of hypertension or cardiovascular disease. Then our product, TSIRO, Siratany Malagasy produced in the southwest region of Madagascar, is a gem salt suitable for those people with hypertension

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

Our solution is unique because it meets both a nutritional and health need because our product is both a food product and a product with a health value. The existing solutions are just salt to add on the meals or a medicine to prevent cardiovascular disease. It works and some doctor who work with us advice their patient to buy it for their health.