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    Date submitted
  • 05-Feb-2018

Allen & Ashley


An E-Commerce party lifestyle brand providing premium party goods.

Additional Questions

Who is your customer?

We are focused on hosts and friends planning celebrations.

What problem does this idea/product solve or what market need does it serve?

It provides a brand within a space saturated with commoditized goods.

What attributes will make this idea/product successful? Why do you believe that those features will create success?

The design, quality, and curation lend the premium brand to be competitive in a low priced environment.

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

Our team has over 12 years of luxury and Big-Box retail experience.