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    Date submitted
  • 28-Oct-2016



The Hold-O-Matic is tool that you use to hold pencils and other writing utensils, so that you always have something to write with.

Additional Questions

Who is your customer?

Our customers are teachers, students, and anyone who uses a pencil on a daily basis.

What problem does this idea/product solve or what market need does it serve?

It solves the problem of people using their pencils and getting in trouble for not having a writing utensil in class.

What attributes will make this idea/product successful? Why do you believe that those features will create success?

The fact that our product is durable, customizable, and mobile make it a successful product. These features will be successful because it will prevent students from getting in trouble for not having a pencil, and the customization will make it a stylish accessory for your backpack or purse.

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

We are currently using it on our backpacks during school to advertise and give students and teachers awareness that we have created a product that will make their lives easier. Our product is durable and stylish, and unlike pencil pouches, it is able to be attached to our backpacks for easy access at all times. The Hold-O-Matic is lightweight, and makes our already heavy backpacks lighter to carry.