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    Date submitted
  • 23-Feb-2017

Pop-Up Playsets


My submission to the challenge is a product. An easily cleanable, space-saving toy playset that functions very similarly to a pop-up book.

Additional Questions

Who is your customer?

My customer is an upper-middle class suburban mother with 2-3 children in Michigan and the surrounding states.

What problem does this idea/product solve or what market need does it serve?

My customer, living in an average-sized American house, would often have to deal with her children's messy, difficult to navigate rooms. Her children don't clean often, and the toy playsets they have eat up space.

What attributes will make this idea/product successful? Why do you believe that those features will create success?

The product is not only foldable and storable, but comes with a container attachment. The fold in the product acts as a funnel that pours any toys or accessories into the container, making cleanup easy and quick.

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

Should I win the competition, I would use it to begin testing and get real-world customer feedback.Should it get to a point where I believe it's ready, I'll contact a manufacturing facility in the area to begin production, assuming I find willing distributors. I believe I have a particular advantage due to my industry contacts, my superior knowledge of the craft, and close proximity with already-in-place networks that do similar projects.