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    Date submitted
  • 04-Feb-2018

Powder Soles


Our company provides snowboarders with an adaptable solution that allows them to be truly free when riding in deep snow. Powder Soles is a low-profile binding integration with a quick-releasing system that disconnects the user from their snowboard. Our product functions as an expandable snowshoe which prevents them from sinking in the snow. This helps the user get back on their snowboard with significantly less effort and exhaustion which reduces the risk of hypothermia. Our solution improves the overall experience of snowboarding.


Original YouTube URL: Open

Introduction Video


Additional Questions

Who is your customer?

Intermediate to advanced-level, male and female snowboarders, ages 7-54 in the United States.

What problem does this idea/product solve or what market need does it serve?

Our product solves the problem of snowboarders getting stuck in deep snow by helping the user quickly and effortlessly get unstuck and back to riding.

What attributes will make this idea/product successful? Why do you believe that those features will create success?

Our product's original quick-releasing system allows for the user to quick-disconnect from their snowboard when they become stuck. The proprietary, auto-expanding snowshoe will prevent the user from sinking in deep snow, allowing them to get unstuck and back on their board.

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

Our team will successfully execute this idea by engaging in social media outreach, connecting with our target audience through marketing events, and by launching a crowdfunding campaign to cover our supplier costs and fees. To earn seed capital outside other business competitions, we will sell Powder Soles branded merchandise during our marketing events while donating a percentage to our chosen non-profit organization in the snowboarding industry. We will launch our product exclusively through our company website as our primary source of recurring revenue.