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    Date submitted
  • 04-Nov-2017

Magic Wall


Magic Wall is the future building material that integrates standard architectural finishes and display units, which not only meet the decorative and functional requirements but also have the capability of collecting and displaying information. With the increasing demand for intelligent buildings, data communication, and smart cities, Magic Wall will become the future Human Architecture Interface(HAI) to revolutionize the building industry and upgrade the human civilization to the next level.


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Additional Questions

Who is your customer?

The building owner, could be either a business or an individual. Our current top demands come from hospital, kindergarten and university, corporate office building, shopping mall and other public space

What problem does this idea/product solve or what market need does it serve?

The building environment need an upgrade and transition from atoms to bits, which requires a new interface(HAI) for people to communicate and interact with the buildings. This is very similar to the transition from traditional mobile phone to the smartphone(iPhone), and it suddenly changed the whole industry. Now, smart building is coming.

What attributes will make this idea/product successful? Why do you believe that those features will create success?

Magic wall meets the basic decorative and functional requirements as a building material. It looks the same as the traditional architecture finish when power is off or information is not needed. However it could show information. It perfectly replaces all the visual signage, display screen and temporary decoration, and adds an information layer to the original physical building environment, which makes the whole building a huge media display.

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

Two partners are based in US, mainly focusing on product research and development. Both of them have practiced as an architect in world famous architecture firms for years, and later expand their interests to IoT, Big Data, AI and VR\AR when they study in Columbia and MIT Media Lab. The other partner is based in Shanghai and has been the general manager of General Electric(GE) China for many years with thorough understanding of product, market and have rich supply chain resources. Our product now could display information, which is ideal for visual signage and presentation or exhibition. We’ll gradually add interaction and building data collecting and analyzing function to the future product line.