Explore GEN family of websites, social media experiences, blogs and more.

Unleashing ideas.
Strengthening startups.

Back to search results
    Date submitted
  • 28-Jul-2017

Wallace Brothers & Associates

Abstract

An online customizable (e.g., proactive and reactive) retail database capable of adjusting measurements to different brand fabrication sizes; that continuously learns and updates per consumer selected style/tastes per product category (e.g., material, color, pattern, etc.); recommends, in kind, matching accessories to items selected (e.g., suits, socks, ties, shirts) via 1-click purchasing/add to cart capability.

Additional Questions

Who is your customer?

Name brand clothing manufacturers, with a focus on Stacy Adams as a proof of concept.

What problem does this idea/product solve or what market need does it serve?

Assists manufacturers with increasing profits via just-in-time manufacturing by revamping and restyling e-commerce marketing, targeting, and branding. For the customer, it mitigates time wasted in finding, sizing, and matching/coordinating apparel.

What attributes will make this idea/product successful? Why do you believe that those features will create success?

Manufacturers are able to streamline marketing efforts and enhance social media branding campaigns. The service provided will also enable marketing to a younger and trendier audience more inclined to shop online than brick and mortar. For customers, the service will provide an online personal shopper experience.

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

We currently have an owner-to-owner relationship with Stacy Adams potentially enabling a partnership proof of concept. Additionally, individual item purchasing, custom tailoring, mix matching of outfit sizes, and manufacturing of plus sizes are a unique offer to us.