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    Date submitted
  • 06-May-2018

Paper Planes

Abstract

We create beautiful and inspiring stationery and paper goods that fund women’s education in developing countries and empowers people to create their dream lives.

Additional Questions

Who is your customer?

Female stationery lovers in New Zealand aged 18-35 who value high quality, ethically made stationery and paper-based goods.

What problem does this idea/product solve or what market need does it serve?

The problem of finding quality, ethically made stationery and paper goods. Recycled paper tends to look unpolished and unprofessional, while high quality stationery is often not ethically made.

What attributes will make this idea/product successful? Why do you believe that those features will create success?

We believe that our unique designs and ethical appeal of our brand are keys to our success. We will set high standards of quality in our designs and be a trusted brand. We will build a compelling story for our users, which will be a unique advantage of our business in the stationery industry.

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

We are building our resources and networks to help us achieve our aims. Our advantage is that there is no current company offering ethically made stationery and paper goods with premium, stunning designs. We believe that our stationery will attract a large audience because we are not only selling a product, but products with purpose.