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    Date submitted
  • 31-May-2018

FixxStick LLC

Abstract

FixxStick is a product of a new company entering the personal care and beauty industries. We will cater to our market by offering a line of everyday use products designed for women who have limited expendable time while respecting their budgets. FixxStick is a makeup remover tool filled with cotton swabs pre-saturated with makeup remover to correct or touch up cosmetics. It is the only sanitary makeup remover tool.

Additional Questions

Who is your customer?

Women age 18-40 who shop at stores like Target, Walmart and Walgreens. She makes an average salary of $5,000 (college students) to $40,000. By selling in Target, Fixxstick will target the type of customer who wears makeup on a daily basis, but doesn’t want to put a lot of money down for a simple product. This type of customer is more likely to want a cheap, disposable product sold at the low price point of $6.99.

What problem does this idea/product solve or what market need does it serve?

We ease the pain of struggling to apply, keep up or redo makeup for women on the go every day.

What attributes will make this idea/product successful? Why do you believe that those features will create success?

FixxStick is all of four things, where none of our competitors get four out of four of the following: 1). Inexpensive 2). Compact 3). Safe for skin 4). Sanitary

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

Our first advantage lies in our CEO, Belle Du Chene. Her skillset and experience include product development, trend analysis, branding, digital marketing and public relations in the fashion and beauty industry. Our second advantage is that we have found a gaping hole in the market. Women in our target market we've spoken to have reached out since to inquire about FixxStick. They miss a product that does not exist yet.