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    Date submitted
  • 30-Sep-2018
  • IT

NETRA An Extended Reality Assistant


Envision conveying a marketing strategy in real time. Clients and customers get the chance to encounter your item or service as it is intended to be utilized. Netra enables a person to be truly submerged inside a virtual environment. And recommend a list of items which user is looking for related to the real world objects and superimpose holograms on it. Example: In Automobile industry if customer want to change the tyre of the car and wants some options with OEM and aftermarket distributors, you can view the available options for his specific car model just wearing the head mounted display (HMD) and looking at the car with the use of Netra tool which will recommend you list of all the tyre options available. A user can select one of the item and super-impose on the physical tyre and verify the look and feel with all the details before buying it. This enables interactive consumer experience with a more detailed product description.

Extended Reality(XR) refers to all real-and-virtual environments generated by computer graphics and wearables. XR is the umbrella category that covers all the various forms of computer-altered realty, including augmented reality (AR) and mixed reality(MR) technologies which will open the broad area with head mounted displays (HMD) to view and interact with a holographic virtual environment. HMD’s are wearable holographic computer interface which empowers us to connect the physical world to the virtual world. I am developing a Netra an assistant tool for HMD’s such as Microsoft HoloLens and Magic Leap One to see precisely what we need wherever we need.

Additional Questions

Who is your customer?

Automobile Industry. Construction Material Suppliers. Aerospace parts Manufacturers. Electronic consumer product manufacturers. Mechanical Industry.

What problem does this idea/product solve or what market need does it serve?

Specifically identifying the requirement of the user regarding the purchase of product and recommending a best options with better visualization before he buys it.

What attributes will make this idea/product successful? Why do you believe that those features will create success?

As the technology is growing and a user wants more specific products related to their choice and they want to try them before they make any decisions. This idea will fill the gap between the 2D visualization and real-time visualization which will make this idea success.

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

I will execute the above proposal idea with more broader area considering users each and every requirement. And show the real-time 3D visualization of the product they selected from the recommended list. Which is the core advantage over the currently available market with websites and printed product manuals.