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    Date submitted
  • 02-Sep-2018



Science in Translation. We aim to make credible-scientific research more accessible to the public and politicians by: 1) simply allowing access to main concepts, and 2)improving our students science literacy and science communication to create next generation scientist that can effectively communicate their ideas to non-specialist. Elucidating.org also aims to make the peer-review system more reliable - by simply allowing people to read, we allow people to question - therefore creating a more inclusive scientific community.

Additional Questions

Who is your customer?

Universities, students, and the free learner

What problem does this idea/product solve or what market need does it serve?

A multi-billion dollar international industry that monopolizes and privatizes access to credible scientific research to those who are forced to pay at some cost: us - universities, students, and the public.

What attributes will make this idea/product successful? Why do you believe that those features will create success?

Elucidating.org is a play on words - it represents an educational relationship. Like any relationship there are two sides, each mutually benefiting the other. In the field of science there are also two sides - experts and non-experts. In most healthy relationships, both partners are good at communicating, or at least try to be good communicators. We could say that the relationship between experts and non-experts in science isn’t necessarily a healthy one - look to the anti-vaccination and climate change deniers for examples of the miscommunication and misinterpretation of research. But we cannot simply blame ignorance here, we must accept the fact that scientists simply aren’t the best communicators of their research to non-scientists. Read any research paper as a non-expert - either the jargon is terrifying and you read it, or you spend at least an hour googling unfamiliar concepts and looking up the definition of words. The target audience of research papers are other researchers.

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

Phase 1: Web development Phase 2: Pilot Program Phase 3: University Subscription