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    Date submitted
  • 12-May-2017

HerdDogg

Abstract

HerdDogg is an advanced technology company. Since 2015, HerdDogg has been developing precision technologies for Agriculture. In our efforts we discovered the fundamental challenge was both in the generation and gathering of the data. We engineered a common sense solution using smart radio technologies to solve the herd management and what emerged is HerdDogg, a low-cost, easy-to-use solution for precision livestock.

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Additional Questions

Who is your customer?

The livestock industry today represents 2.5 billion animals and it is outpacing the human population in growth. Our customers are both dairy producers and beef producers world wide.

What problem does this idea/product solve or what market need does it serve?

For our dairy customers are number one focus is on improved estrus detection. For our beef customers our focus is on delivering improved insight into calving. HerdDogg's system generates and gathers data and produces actionable results that translate into increased productivity and profits.

What attributes will make this idea/product successful? Why do you believe that those features will create success?

We are focused on delivering better data, more actionable results for a lower price. Current technical solutions are costly and complex. HerdDogg has developed an ear tag which is simple to install and herd-friendly and a reader that communicates directly to your phone at a distance of 30 feet.

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

Our product and company emerged from a specific need described by producers--fulfilling our customer need is at the heart of what we do. The team is comprised of engineers and technologist and industry experts that have deep domain expertise in the business livestock as well as animal husbandry and nutrition.