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    Date submitted
  • 12-Dec-2016

Legal Prospectus LLC


Give attorneys the ability to tailor their language to a particular judge's preferences in order to: win more cases, be more persuasive, and better serve clients.

Combine language stylometry, modern computing power, and now widely-available judicial opinions.

Knowing your audience and tailoring your pitch to that audience is persuasion 101.

Psychological studies involving decision makers show that language matching and strategic mimicry improve outcomes.


Additional Questions

Who is your customer?

Large law firms and major corporations

What problem does this idea/product solve or what market need does it serve?

The legal industry has long joked: a good lawyer knows the law...a great lawyer knows the judge. Legal Prospectus will help lawyers get to know judges better than they ever thought possible.

What attributes will make this idea/product successful? Why do you believe that those features will create success?

1. Detailed statistical analysis of a judge's language use to allow for linguistic mimicry and better persuasion. 2. Psychological profile of the judge through an examination of their writing style. 3. The ability to tell whether a judge or a clerk wrote a legal opinion (stylometry) so that the right text is analyzed. 4. Automated review of proposed legal briefs to suggest more effective persuasive word use. These features will create product success because every litigator wants to effectively persuade judges to adopt their client's positions. Litigators need this data to do their jobs to the best of their ability. Also, I've talked to many litigators who have confirmed it would be a valuable product.

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

The team is currently: John Brumberg, CEO, Duke Law 2011, commercial litigator and language and psychology enthusiast Andrew Stewart, CTO, successful technology entrepreneur Alex Parrish, Duke '87, outside legal and business concept advisor Legal Prospectus is working to secure a world-class linguist We understand the target market for this product and live in it everyday (persuading judges). Other legal technology or research companies are not currently focusing on this particular and valuable area.