Explore GEN family of websites, social media experiences, blogs and more.

Unleashing ideas.
Strengthening startups.

Back to search results
    Date submitted
  • 05-Sep-2017



Human compute cycles - the ability of the human mind to process information - is one of the most squandered resources on the planet. In economic deserts - rural communities in America and around the globe - people literally 'sit around' without work. PulaCloud aims to harness human computation to solve important tasks and to employ people in economic deserts. PulaCloud is a women owned, small business based in rural Missouri, USA. The early success of PulaCloud links rural communities in America with rural communities in Kenya and India. Details about PulaCloud can be found at:

1): https://youtu.be/f-DO0N7gRqA (2 min explanation from the field in Kenya)

2): https://youtu.be/4D8SBBwvR2I (11 min explanation at the US National Academies)

3): https://goo.gl/171GQu (pdf article, "PulaCloud: human computation for economic development)

4): https://goo.gl/TR5Xr3 (pdf article "No really, (crowd) work is the silver bullet.")


Original YouTube URL: Open

Introduction Video


Additional Questions

Who is your customer?

Two customer groups – 1) people with difficult problems that can be tackled with human computation; and 2) humans waiting for full employment – PulaCloud connects these two groups using an IT platform as part of the ‘gig economy’.

What problem does this idea/product solve or what market need does it serve?

Cheap, vetted, human compute cycles for sale; jobs for people living in economic deserts.

What attributes will make this idea/product successful? Why do you believe that those features will create success?

Amazon Turk and similar platforms rely on open source labor lacking quality control; our approach leverages ongoing international development partnerships – we’re building jobs into existing relationships.

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

Relationships are key. To be successful, our company has developed relationships in developed countries where people have problems that can be solved with human computation. Our company has developed relationships in developing communities - in economic deserts of rural America and in rural communities - where human compute cycles are squandered.