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    Date submitted
  • 26-May-2015

The apparel social media app.


As of yet the business idea has no name, since main focus has been put into further development of the actual concept. It is a mobile app designed to bring all apparel brands to the one place in order to simplify shopping. This is done by developing a platform that enables apparel brands to reach out to their customers with a set up similar to an online store. However this will serve much more as all your favorite brands come compact into a single mobile app, with quick access to all your apparel brands you can find whatever you’re looking for, further compare, purchase or even reserve. Mobile app will also enable users to follow brands for a news feed of latest trend, style or even upcoming apparel, As Apparel brands will benefit from this since it enables them with a community of engaging customers.


Additional Questions

Who is your customer?

When i first saw a need for the mobile app i went around campus and surveyed my class mates, colleagues and co-workers all roughly aged between 18-25. I discovered that a lot more people had the obsession of online browsing on apparel stores on their spare time, in class and usually when ever they were bored. it was then i saw a demand in an online apparel community. the size of the market is huge, with plans to launch the app in Australia first i believe it would greatly serve people from ages 13-35 all over Australia

What problem does this idea/product solve or what market need does it serve?

The opportunity was first identified through an obsession of mine, online browsing of apparel sites however discovered it was really difficult to browse through several different brands and find what you’re looking for, since each website had its own separate online store it was very tough to search through each one separately. recently i have also discovered that there are a large number of people that also share the same obsession as me and enjoy online apparel browsing. It was then I thought to myself why isn’t there a mobile app that exists which allows people to browse through different apparel brands, on one app with a constant news feed of recent activity or upcoming tends/style from followed brands. This idea address the opportunity as it desires to simplify shopping and the idea of browsing for apparel.

What attributes will make this idea/product successful? Why do you believe that those features will create success?

The vision for my business is to bring all apparel brands to the one place in order for customers to find it simple to browse through different brands and have constant updates of styles and trends for example to create an apparel social media of some sort, which will act as a community of customers for suppliers (brands) and a fun enjoyable engaging mobile app for customers. I’m going to achieve this by designing a platform that will enable brands to control as their own online store and will act as an apparel social media for customers. I believe With adequate resources this idea will prosper on to serve a much larger community with even hopes to go global in the future, why? because it is what the people don't have at the moment and there is a huge demand for it, it would serve to make a lot of things simple and now days with technology breakthrough life is all about simplicity.

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

Our team members are high motivated and aspiring students that are eager for success which will help us succeed on with our plan and as of yet the app doesn't exist it is the first of its kind which means by developing this app it will create the very first community of apparel shoppers which i think it is what will advantage us over other new to the market.