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    Date submitted
  • 16-Feb-2016

Upswirl Inc

Abstract

Upswirl’s mission is to enable everyone around the world to take advantage of written content, regardless of their current level of literacy or native language.

Additional Questions

Who is your customer?

Our customers are adults who are not proficient readers and have access to a mobile device.

What problem does this idea/product solve or what market need does it serve?

We enable adults who have limited literacy to improve their reading abilities and navigate everyday life.

What attributes will make this idea/product successful? Why do you believe that those features will create success?

The product unlocks great value to its users by enabling them to read in English, which is something they are not capable of today.

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

We are building a mobile app, with extensive user input and validation, in addition to adult literacy guidance from practitioners and academics.