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    Date submitted
  • 06-May-2018



Nutrigenomics, nutrition and genetics, an exciting new field of science that has not caught traction, yet. My aim is to start a company which creates nutrition plans and recipes tailored to an individual’s DNA to help them achieve their health goals. I will improve on existing nutrigenomic initiatives by adding a usability aspect to become the ultimate nutritional health tool for the customers who wants the most accurate advice possible.


Additional Questions

Who is your customer?

This is a service that any health-conscious person would benefit from because of its ability to give them personalised scientific information and recipes - allowing users to make the most accurate decisions about their health in a quick and easy to use format. However, it initially would be targeted at the weight aware individual – giving them the ability to receive a personalised nutrition plan aimed at achieving these goals.

What problem does this idea/product solve or what market need does it serve?

Current nutrigenomic services do not give the customer adequate ways to use the information they are overloaded with, this solves that by letting them use the information in a constructive way everyday.

What attributes will make this idea/product successful? Why do you believe that those features will create success?

We want to make this service more widely known and technology is the way to the masses now days. People love the idea but no one knows of its potential.

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

We have a very capable team but i won't give away what they do, the potential is in their skills.