Explore GEN family of websites, social media experiences, blogs and more.

Unleashing ideas.
Strengthening startups.

Back to search results
    Date submitted
  • 10-Sep-2017

UpCi: Value products from reusables


UpCi is an ethical and green business dedicated to educating and installing the practice of Upcycling to the communities. Upcycling, or the act of turning recycled materials into usable products - promotes a green and cost-efficient business strategy for many manufacturers and individuals. This business is perfect for today's Sharing-based and circular economy practices.

UpCi will offer workshops to student groups and communities, as well as consultancy to small and big companies. Practical and theoretical Upcycling designs/concepts will be diffused during these lectures. Non-biodegradable materials such as plastic (cups, containers, etc) can be remodeled into beautiful products for everyday use.

Moreover, UpCi will analyze and create solutions by which companies can create and sell products from their production remnants. This would ultimately create more revenue and simultaneously, a new worldwide market based on the need to reduce waste.

UpCi's initiative could also create a new workforce - by partnering with and giving student groups and NGOs the opportunity to conceptualize and prototype Upcycling designs, these new "Green Entrepreneurs" can either sell and/or produce a variety of ideas and products to companies, retailers or individuals.

There is a huge opportunity of preserving the planet and re-energize our economies on different scales. UpCi would undoubtedly be at the forefront of this fascinating endeavor. The results could yield us to products and solutions we never thought possible.


Additional Questions

Who is your customer?

Small to medium-sized companies, groups of students, schools, universities, NGO's, individuals.

What problem does this idea/product solve or what market need does it serve?

This initiative works with small to medium companies and also groups of students, teachers, professionals in the objective of reducing waste and giving a second life to those products, such as plastic bags and containers that we normally discard generating a huge amount of garbage a day per person. It also helps local economies to grow by creating objects out of production remnants or cheap primary sources that can be acquired from other local businesses or NGO's generating a value chain within a circular economy model.

What attributes will make this idea/product successful? Why do you believe that those features will create success?

As human beings, we cannot deny the impact of our daily activities to the planet. UpCi contributes to generating an environmentally conscious society where individuals are responsible for the waste they produce. Morover, consumers and customers no longer only look for the best value for money when they buy a product, but also that it has been produced by a company that applies the principles of sustainability in its processes, so this initiative can be a great help to increase sales and expand markets for small and medium-sized companies.

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

The idea of our business is developing theoretical and practical workshops to present upcycling tools, generate ideas, work on the design and creation of different objects made out of waste, byproducts or reusables. Also, we plan to work with companies and NGO's to assess them to incorporate the upcycling techniques to their production and create a value chain by connecting the different local entrepreneurs. We plan to coordinate periodic meetings to work on the projects and give support and feedback during the entire process. We also plan to focus on women collectives in South America, such as artisans, associations and NGO's to help them to start or expand their business or project, contributing to create a fair society with less inequality and more opportunities for all.