Explore GEN family of websites, social media experiences, blogs and more.

Unleashing ideas.
Strengthening startups.

Back to search results
    Date submitted
  • 05-Feb-2018

BeetBox:Lettuce Turnip Your Kitchen


BeetBox is an affordable, nutritious, and consumer friendly meal-kit delivery service focused on serving overlooked and underrepresented communities. Our meal-kit will include a variety of recipes that are easy to create - 30 minutes or less- without sacrificing taste. Our goal is for our consumers to cultivate a sense of culinary self-efficacy that fits directly into their current routine. By reducing the barriers that make it difficult to maintain a healthy, balanced diet, most significantly time, cost, and travel, we believe we can empower individuals and improve their quality of life. Our unique value proposition is: “For low-income communities in Los Angeles who lack access to healthy food, BeetBox acts a balanced and affordable alternative meal source that works to cultivate healthy communities”.

Additional Questions

What problem does this idea/product solve or what market need does it serve?

Low-income communities in food deserts and food swamps do not have access to healthy, nutritious and affordable food. We want to change that trend.