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    Date submitted
  • 06-Mar-2017

Fusion Race/The All in One Fun Run

Abstract

A fun run event which incorporates nearly all of the most favorable and most successful variables in the obstacle/themed race events market.

Video

Original YouTube URL: Open

Introduction Video

Photos

Additional Questions

Who is your customer?

a 60/40 split of male to female, ages 25-44, physically active and medium to high income ratios.

What problem does this idea/product solve or what market need does it serve?

Well over 90% of the fun run genre events utilize only a single variable in event production, (i.e. color, fun and/or challenging obstacles, foam, etc.) This event, which already has custom built inflatable and other mechanical obstacles will incorporate and give to the fun run market a multi variable race, utilizing more than any other race in the market.

What attributes will make this idea/product successful? Why do you believe that those features will create success?

The fun run market has grown exponentially within the last decade, and welcomes an average annually of 16 million participants and over 300 million dollars in revenue. With this event being the only one of its kind, based on enjoyment of all of the favorite obstacle and activity variables of the other competitors in one amazing obstacle event, it will draw the participants who want to enjoy all of the races that they would generally pay to have in multiple other events in one amazing experience.

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

The uniqueness of the custom obstacles, the inclusion of a very diverse experience and a team that has over a decade in fun run and event management experience, ranging from marketing, event logistics and execution, to other various recreational events will ensure the success of this event.