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    Date submitted
  • 15-Nov-2017

Good Things Come Back

Abstract

This campaign is based on exhaustive research on the current environmental state of the planet, including technological, economic and social dimensions.

The nature of our project is communicational and each tactic has been designed to serve the function of visualizing, massifying and building the brand Think Beyond Plastic with its public which we define as millennials. The tone used in the proposal seeks to raise awareness in a positive and non-fatalistic way, since the latter is the most recurrent way of communicating the state of the oceans, even though it has not presented significant results. We believe that personalizing communication for each individual is the right path.

In addition, the pieces of the campaign present feasibility to be executed in different parts of the world, allowing to create a community around Think Beyond Plastic and its purpose.

Additional Questions

Who is your customer?

Think Beyond Plastic

What problem does this idea/product solve or what market need does it serve?

It prevent people from throwing plastic in the ocean. This by using the millennials as the main target so they can spread our message.

What attributes will make this idea/product successful? Why do you believe that those features will create success?

We own a original strategy using the media in a creative way plus we deliver different messages. it will stand out because our proposal is unique and relatable for those who we expect to take action

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

Each of the members has had experience within their sector. We have 3 publicists and a business administration, who have 3 years of studies in each career. In addition, within their areas of knowledge, each one has experiences in the labor market, which has generated an expertise that has served to build this campaign in a solid and justified manner. We would have to hire some people aside to get some things done, as the app.