Explore GEN family of websites, social media experiences, blogs and more.

Unleashing ideas.
Strengthening startups.

Back to search results
    Date submitted
  • 08-May-2016



A service where organisations and individuals can leave their dogs to stay effectively making it like a doggy day care. This is also a place where the public can come and play with the dogs or foster one.

Reducing euthanasia and overcapacity of SPCA and Council funded shelters

Providing a place where dogs can be rehabilitated through interaction with other dogs and people.

Allowing dogs to do dog things and not be stuffed in a cage for a majority of their lives.

Additional Questions

Who is your customer?

Our customers include kids, who like dogs but family cannot get one. People who need to leave their dogs at a kennel during the day or during recreational/business trips. SPCA and Animal shelters over capacity.

What problem does this idea/product solve or what market need does it serve?

The idea seeks to solve the issue of euthanasia of dogs due to overcapacity and not being able to find a home or just growing out. There are costs involved for animal shelters to be able to take care of these dogs and find them a new home. Petable looks to create a place for dogs to be able to socialise with other dogs and people to help them find their forever new home and take care of them helping reduce costs for animal shelters. This will also be a place for dogs to be rehabilitated and grow their confidence that can enhance their personalities and show other individuals a lot about dogs and what they have to offer.

What attributes will make this idea/product successful? Why do you believe that those features will create success?

Petable will allow kids and families to come and play with the dogs which gives the dogs the ability to communicate with people as well as other dogs. This can be very useful for dogs going through the rehabilitation phase which will allow more people to leave the dogs that are going through rehab and also a place for individuals to leave their dogs at a doggy day care area as it is not feasible for individuals to constantly look after their dogs when they go to work or places they cannot take their dogs. Having pet lovers take care of the individuals furry family member will ensure them their dogs' safety.

Explain how you (your team) will execute to make this idea/product successful? What gives you (your team) an advantage over others already in the market or new to this market?

All members are familiar with having pets and taking care of dogs. We are aware of the problems facing dogs and we can solve these issues by creating a team to take care of the dogs and allowing them to socialise with other dogs, meet the dogs' needs and ensure they are well taken care of. The idea is to create a doggy day care that helps pet find their forever new home and reduce euthanasia which not many pet places do around NZ.